Wednesday, 29 April 2009

Satan's bingo

I justed wanted to draw your attention to this advert, and make some comments on it, if I may:







A) That fox man is the freakiest fucking mascot I think I have ever seen. It doesn't look natural. If you plan to use an animal as a mascot, they should either be ridiculously oversized (ie, football mascots), cartoons, or real animals that happen to have the power of human speech. This... mutant hybrid is just frightening. It looks enough like a fox to give it an air of cluelessness about its own actions, and enough like a man for it to seem like a dirty pervert/pimp.

B) This advert is probably also one of the most sexist I have ever seen, and it happens to be prejudice towards its own target audience. All of the women seem to be slags, lusting after this horrible fox creature because he keeps spouting cheesy, building site inspired one liners. Is it really that easy to get female admirers? Try dressing up in an animal costume and walking up the middle of the road, whilst playing Sister Sledge at an annoyingly loud volume, see where it gets you. Probably even further than this guy, because at least animal costumes from fancy dress shops are pretty cute, while this fox thing is freakish.

C) As well as alienating its target audience by portraying them as a bunch of desperate housewives, it seems to be further limiting the advert's appeal by only featuring women. Where are all the old men that go to bingo? Oh wait, there is one prominently featured man in this ad...

D) The dead guy, who comes back to life when he "sees" the fox walk past. Is this for real? Is the guy gay, or into bestiality, or does he just love bingo so fucking much that it brought him back to life?

E) While this advert seems to be full of blatant prejudice, it misses one obvious stereotype; the majority of people who go to bingo are very old. I'm not saying all of them are, some might even be glamourous bimbos like the one at the zebra crossing, but I'd say about 80% of the people following the fox creature should have zimmers.

F) They all gatecrash some poor bastards house at the end, just to use his internet.

There's probably more I could say about this monstrosity, but not without feeling violently ill, so I'll call it a night.

2 comments:

  1. Ha ha, excellent critique of a useless advert.

    ReplyDelete
  2. He looks like one of those frightening plastic creatures off that kid's TV show 'Lazy Town'. Truly disturbing.

    ReplyDelete